Rapp Singapore says that there is not a particular creative concept behind the campaign. The only goal was to demonstrate the “memorable and charming” moments for everyone. The ad illustrates Tiger Airways’ no-frills image with the new tagline “the easiest way to fly”.
During the campaign, which runs until the end of November, a series of short videos will be launched on YouTube. The videos feature a superman character taking a break from flying himself. Although there is no relevance between a super hero and Tiger Airways, Rapp says the travel experience the airline brings is worth more than the other conventional players in the industry, which is emphasised by the first-class services that they can offer.
In its first week the first video of the series has already attracted 13,755 hits on YouTube.
Credits:
Project The easiest way to fly.
Client Tiger Airways
Creative agency Rapp, Singapore
Chief creative officer Neil Johnson
Executive creative director Joji Jacob
Copywriters Khairul Mondzi, Kevin Poh, Joji Jacob
Art directors Aaron Koh, Michel Wong, Tan Thuang Tee, Royston Cheong
Directors Aaron Koh, Khairul Mondzi, Tan Thuang Tee
Photographers Aaron Koh, Khairul Mondzi, Michel Wong
Account directors Valli Lakshmanan, Doreen Chan
Exposure Online
During the campaign, which runs until the end of November, a series of short videos will be launched on YouTube. The videos feature a superman character taking a break from flying himself. Although there is no relevance between a super hero and Tiger Airways, Rapp says the travel experience the airline brings is worth more than the other conventional players in the industry, which is emphasised by the first-class services that they can offer.
In its first week the first video of the series has already attracted 13,755 hits on YouTube.
Credits:
Project The easiest way to fly.
Client Tiger Airways
Creative agency Rapp, Singapore
Chief creative officer Neil Johnson
Executive creative director Joji Jacob
Copywriters Khairul Mondzi, Kevin Poh, Joji Jacob
Art directors Aaron Koh, Michel Wong, Tan Thuang Tee, Royston Cheong
Directors Aaron Koh, Khairul Mondzi, Tan Thuang Tee
Photographers Aaron Koh, Khairul Mondzi, Michel Wong
Account directors Valli Lakshmanan, Doreen Chan
Exposure Online
