This buffalo's letter may bring a tear to your eye

This video expertly blends a bit of absurdity into a sweet family story, and in so doing proves the brand has genuine empathy for rural families that get separated because of economic necessity. Better yet, the company is backing up that concern with Tesco Lotus Pracharat (Plantation Project), an initiative that trains people to grow crops other than rice during the dry season and then buys the resulting vegetables for Tesco supermarkets.

This kind of thing is certainly a much better idea than this memorable Tesco ad.

Admittedly, Ad Nut was disappointed to learn that the buffalo is not a fellow literate creature. It would have been nice to have a penpal.

Note: The YouTube video above has low views because it's a special subtitled version for media use. The real in-market video has nearly 5 million views.

Bonus Ad Nut recommendation: If literate bovines interest you, Ad Nut believes you'll like the book Click, Clack, Moo: Cows That Type—especially if you have wee ones living in your burrow.

Client:
Corporate Affairs Director: Salinla Seehaphan
Head of Communication and Sustainability: Charkrit Direkwattanachai
Sr. Corporate Communication Manager: Puntarika Susuntitapong
Media Planning and Even Manager: Netsai Lakkananuwat

Agency:
Chief Creative Officer: Jureeporn Thaidumrong
Executive Creative Director: Andrew Chu
Creative Director: Thaweesak Nummariarattana
Creative Team: Chatchawan Moonpradub, Vipas Koomsa-ard, Taywin Navakunsuntorn 
Account Service: Kanaporn Hutcheson, Nichanan Tunduan, Pattrawan Muangsaisan
Agency Producers: Kanoksak Kanchanachutha, Kidthunsamur Thongdang, Thanyaporn Damprasert
Traffic Manager: Warangkana Naksakul

Production: Vanilla Film
Director: Apiruk Pangseepirom
Producer: Pavaranan Kanpairoh
Cinematographer: Akkarapong Kusakul
Production Designer: Kanung Damkaew
Editor: Songsak Visittipackdeekun
Post Producer: Pawinee Ekwinai

Sound Production: Cinedigital
Sound Designer: Wuthichai Kanchankan
Music Composer: Terdsak Janpan

Ad Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you. Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East