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EXCLUSIVE: In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes their purchasing decisions.
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An animation about death. An anti-smiling movement. A video game with cats. Ad Nut’s most memorable campaigns of the year are a weird, wonderful mix.
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.
Google’s Head of Creative Works, Southeast Asia Joe Braithwaite demonstrates how Google’s AI powered suite of products can help rapidly launch a new brand, while addressing some of the questions and challenges surrounding the growth of generative AI.
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