Oct 19, 2009

The Edge Communications | Everything Property, Everything | Malaysia

Publisher The Edge Communications is releasing an integrated marketing effort after launching a real estate portal in September.

Titled ‘Everything property, everything’, the campaign drives the message that The Edge Property site is making people’s lives easier when it comes to searching for the right location and hot deals.

With property prices soaring, The Edge professes to provide a source of information for “wise” buyers. Creative agency Crush Advertising Malaysia has developed and released a series of print executions; TV and print elements will be rolled out at a later stage. The print ads offer a message of ‘Good luck’ to those preparing to search through the overcrowded and unstable real estate market.




Credits:
Project Everything Property, Everything.
Client The Edge Communications Sdn Bhd
Creative agency Crush Advertising
Copywriter Kenneth Lim
Art director Phai Kee
Production company Play Picutures
Exposure Television, print, radio, cinema, online



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