Staff Reporters
Mar 28, 2023

The Calvin Klein homage campaign celebrates transgender men

Fashion start-up recreates the iconic Calvin Klein ads of the 90s by putting transmasculine, nonbinary and gender non-conforming people front and centre of their campaign.

Trans masc fashion label Both& Apparel marks Trans Day of Visibility on Friday 31 March with an out-of-home campaign in New York, London and Paris.

The shoot features three trans masc men and models, Tai Hattingh, Arthur Macnair and Ethan Denadai.

It pays homage to Calvin Klein’s ‘90s ads featuring Kate Moss and Mark Wahlberg, shot by Herb Ritts.

The campaign was shot by London-based non-binary photographer Lydia Garnett, who worked alongside trans icon Daniel Sea as executive creative director.

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

5 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

6 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

7 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.