Tasmania invites world to 'Come down for air'

Ad Nut appreciates a good strapline, and 'Come down for air' is one of the best Ad Nut has seen in quite some time.

The videos above aren't bad either. The more Ad Nut watched, the closer Ad Nut's paw crept to a travel-booking app.

The integrated campaign includes TV, radio, print, outdoor and online. Clemenger BBDO Sydney is handling digital, and Initiative the media buying.

CREDITS

Client: Tourism Tasmania
Chief Executive Officer: John Fitzgerald
Chief Marketing Officer: Emma Terry
Head of Brand & Content: Lindene Cleary
Brand Creative Manager: Chanel Paratt
Brand Project Officer: Felicity Williams

Creative Agency: BMF
Executive Creative Director: Alex Derwin
Creative Director: David Fraser
Art Director: Jane Tjokrowidjaja and Ben Alden,
Copywriter: James Sexton, Michael Dawson, Justin Butler and Lisa Down
Designer: Lincoln Grice, Fiona McLeod and Caroline Gilroy
Planning: David Warren and Thomasine Burnap
Managing Director: Stephen McArdle
General Manager: Paul Coles
Group Account Director: Edward Hughes
Account Director: Stefania Barry
Senior Account Manager: Peggy Wong
Account Manager: Adam Reeves
Agency Producer: Emma Friend
Director: Christopher Riggert
Production Company: FINCH
Executive Producer: Loren Bradley
Producer: Helen Morahan
DoP: Garry Philips
Post Production: Atticus
Online Artist: Drew Downes
Post Production Executive Producer: Amelia Bromley
Editor: Bernard Garry @ The Editors
Photographer: Adam Gibson
Art Buyer: Basir Saleh
Creative Services Director: Clare Yardley
Print Production: Karen Liddle and Jane Winnick
Music & Sound Production: Rumble Studios

Digital Agency: Clemenger BBDO Sydney
CCO: Ben Coulson
Creative Director: Brendan Willenberg
Art Director: Ollie Beeston
Writer: James Beswick
Digital Designer: Alex Kidd
Head of CX: Jade Clark
Planner Director: Rob Harding-Smith
Senior Account Manager: Bella Timar
Head of Production: Denise McKeon
Interactive Executive Producer: Claire Bisset
Front End Developer: Jay Young
Retoucher: Giles Davies
Director (Flare): Robin Sung
Senior Editor Online (Flare): Jess Morgan
Sound Designer (Flare): Robbie Balatincz
Producer (Flare): Kirstin Lees

Media Agency: Initiative

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