Jun 22, 2009

Standard Chartered | Vir.us | Global

Standared Chartered Bank has launched a large-scale social media campaign to educate the world's youth on the misnomers of HIV/AIDS through an engaging animated story to be featured over the course of six webisodes.

The campaign, driven by TBWATEQUILA in Hong Kong. The vehicle for the campaign comes through the animated story Mr HIV.



Credits:
Project Vir.us
Client Standard Chartered Bank
Creative agency TBWATEQUILA, Hong Kong
Executive creative director Mark Ringer
Head of digital creative Betty Ho
Senior designer Joe Au
Designer Yuen Yee Lui
Developer Liang Shu
Head of art Patrick Tom
Viral producer Jenny Lee
Copywriter Star Nkanyezi Masango
Art director Hoon Kim
Viral editor Harry Yiu
Project management Micheal Bertin
Strategy Ben Fielding, Nathalie Gaveau, Joanne Lao, Louise Kristensen
Exposure Online

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

40 Under 40 2024: Nishant Shekhar, Havas Media Network

Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.

1 day ago

Why CTV and retail media could transform digital ...

Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.

1 day ago

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

1 day ago

Havas Media Network names Singapore CEO and SEA ...

Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.