Ad Nut
Jul 6, 2016

Spice Girls remake tells you what women and girls really really want

While the song remains singularly annoying, the message is far more important this time around.

Apparently it's the 20th anniversary of the release of the Spice Girls' supremely annoying hit 'Wannabe', and its even more annoying video.

Unlike that version, Ad Nut can easily tolerate the just-released remake above, which delivers a much more significant message. (Actually, upon review of the lyrics, the original was rather more empowering than its vapid surface implied...but Ad Nut digresses.)

The video and larger campaign are the work of Project Everyone, a group founded by filmmaker Richard Curtis to support the UN's Global Goals relating to girls and women. Directed by MJ Delaney, the video features artists from India (including Bollywood star Jacqueline Fernandez!), Nigeria (Seyi Shay), South Africa (Gigi Lamayne, Moneoa), UK (music group M.O), the US (Larsen Thompson) and Canada (Taylor Hatala). 

The film will be screened in SAWA-member cinemas internationally between July and September, while a social campaign will call on people to share a picture showing what they want for girls and women, using the inevitable hashtag #WhatIReallyReallyWant. These will be presented to world leaders at the UN General Assembly in September "to encourage new political and financial commitments from governments" in support of the Global Goals.

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Spikes Asia 2025: Rika Komakine and Tetsuya Honda ...

A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.

10 hours ago

Meta could soon be the largest misinformation ...

The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.

10 hours ago

WPP mandates four days per week in office

The change to the global guidelines will apply across WPP's operations.

12 hours ago

Why Meta’s pivot on fact-checking is the right move

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.