The Work
Benjamin Li
Aug 1, 2012

Publicis helps ICAC raise awareness with lighthearted campaign

HONG KONG - With the upcoming Legislative Council elections this September, Publicis has drawn on an analogy—a hilariously bad singer winning a singing competition by bribing its audience—to help the Independent Commission Against Corruption (ICAC) urge Hong Kong citizens to support free and fair elections.

HONG KONG - With the upcoming Legislative Council elections this September, Publicis has drawn on an analogy—a hilariously bad singer winning a singing competition by bribing its audience—to help the Independent Commission Against Corruption (ICAC) urge Hong Kong citizens to support free and fair elections.

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