OgilvyOne Beijing rolls out Nestlé's pregnancy app for tech-savvy mums

The free app’s functions include a pregnancy calendar, medical appointment reminders for both mothers and fathers, a gift registry, birth announcements, a baby growth path tracker, and educational parenting videos.

Expectant fathers are also encouraged to register to sync with their partners’ app account.

“We created this engaging app so that new moms can receive expert nutritional advice and pregnancy guidance through one of the most important experiences of their lives – all at the touch of a screen anywhere, anytime," explained James Chiu, country business manager at Nestlé Infant Nutrition. "The pregnancy app is just one component of our Nestlé Mom’s Club which has become a caring and supportive community for young mothers in China.”

Joseph Tsang, general manager of Iconmobile said, “We’re glad that Nestlé has a clear vision in the mobile domain and we’re proud to collaborate with them to create this fun and functional app so that new and expectant moms don’t have to sacrifice their fashionable and digital lifestyles, even during their pregnancy.”

The “Nestlé Mom’s Club” pregnancy app is available now in Chinese in the Apple App Store, while the iPad and Android compatible versions will be released in the coming months.