Daniel Tao receives homecoming as VP of OgilvyOne Beijing

As vice president, Tao (pictured) will help chart the agency’s strategic direction across the markets of China, develop digital, mobile and CRM offerings, and oversee accounts for several domestic and international brands including Audi, Canon, Intel, COFCO, Kappa and some Volkswagen work.

Tao was most recently head of business development at BBDO/Proximity China, for a short stint this year. This followed a three-year stint as business director at wwwins Isobar, from which he resigned in December last year. Before that, he spent five years in the banking industry with HSBC and Westpac in New Zealand.

During his marcomms career, he has served clients across various industries including AT&T, IBM, Pepsi, Seagram Martell, SmithKline Beecham and Nokia.

Tao initially joined Ogilvy Beijing in 1993 as an account executive for O&M Advertising; in 1999 he transferred to OgilvyOne. Over the course of his eight years with the agency, he worked closely with Angel Chen and Chris Reitermann, who are now managing director of OgilvyOne Beijing and president of Ogilvy One Greater China, respectively.

Chen said that she was thrilled that Tao was returning to the Ogilvy family, as he had helped to lay the early foundations of OgilvyOne Beijing. “With a strong business background and years of experience working in in-house roles in the international banking sector he will be a real asset for our clients and business development efforts,” Chen said.

“Returning a decade later I’m also very happy to find the inspiring and creative company culture still in tact and to see so many familiar faces which make this a true homecoming.”, added Tao. “To perform well in the digital marketing field, resources are very critical, OgilvyOne is so far the agency with the most complete platform and resources in China.”

Meanwhile Bob Lv, previously worked for AKQA, joined wwwins Isobar China to replace Tao’s business director role.