Pro footballers Marouane Fellaini, Aaron Ramsey and Tim Cahill stepped up for New Balance's first foray into the football market.
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New Balance recently made the decision to venture into the football market, but new gear alone wasn't going to get the ball rolling. The sportswear brand leveraged Fox Sports production assets, including an innovative portable film set and fresh creatives, and an endorsement team ready to prove their products are built for the best.
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VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.
Lawson is promoted from global chief client officer.
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The ASCI will help to set up a monitoring cell to collaboratively spot and report offshore betting and gambling advertisements in India.
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