Pro footballers Marouane Fellaini, Aaron Ramsey and Tim Cahill stepped up for New Balance's first foray into the football market.
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New Balance recently made the decision to venture into the football market, but new gear alone wasn't going to get the ball rolling. The sportswear brand leveraged Fox Sports production assets, including an innovative portable film set and fresh creatives, and an endorsement team ready to prove their products are built for the best.
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With over 170 million users and seven million businesses bracing for impact, the looming ban is similar to TikTok’s struggles in APAC—from outright bans in India and Nepal to restrictions in Australia and New Zealand.
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"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.
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Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.
Winning at Spikes in its first year of operation increased confidence and morale at China-based independent agency Banana Balloon.
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