new balance
LePub head creative, co-president departs following Cannes scandal
Created for New Balance and São Paulo FC, Followers Store won a Bronze Lion in this year’s Cannes Lions International Festival of Creativity.
New Balance boasts deep roots and universal appeal in Grey Days film
Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.
New Balance promotes Romina Bongiovanni to oversee international marketing
Bongiovanni has a background in communications with experience at Saatchi & Saatchi and Edelman.
Finding your fit with video marketing
From format to style to distribution channels, video marketing leaves a lot of variables to consider.
New Balance forays into football market
The American footwear favourite made the move in collaboration with Fox’s content marketing arm, Fox's branded entertainment unit.
Event marketing goes guerrilla
Seven low-cost guerrilla marketing stunts you can replicate at your next event.
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