Mentor session: Advice from seven APAC media leaders

In this edition of 'The Big Question', media leaders from across the breadth of the marketing world weigh in on what they see as the must-have abilities for anyone looking to climb the professional ladder in 2018.

Featuring input from representatives of PHD, Mindshare, Facebook, Dentsu, Columbus, Omnicom, and The Trade Desk, opinions vary wildly. Some namecheck specific knowledge pools, while others draw attention to wider personality traits, but the overall theme is that you can never know enough to succeed in this field.