Ad Nut
Nov 8, 2022

Meet the woman who is repulsed by all fruit

For a new campaign for juice brand Innocent, McCann Shanghai profiles Amy, a character based on a real-life person at the agency who is unable to bear the sight (or smell) of fruit.

For a new campaign for juice brand Innocent, McCann Shanghai profiles Amy, a character based on a real-life person at the agency who is unable to bear the sight (or smell) of fruit.

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