Analysis Media
Staff Reporters
Apr 23, 2014

Media360Asia video highlights: An opportunity to decommoditise media

Highlights from the panel discussion 'Commoditisation of media' at the recent Media360Asia summit.

wide player in 16:9 format. Used on article page for Campaign.

This discussion of the causes and cures of media commoditisation included (left to right above) George Pattern, managing director of Accenture Interactive Media Management; Philips’ senior director and global head of media, Sital Banerjee; Henry Tan, COO of Malaysian pay-TV broadcaster Astro; and Steve King, worldwide CEO of ZenithOptimedia.

This is the eighth in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.

 

Source:
Campaign Asia
Topics

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

1 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

3 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

4 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

'Local with full autonomy': Ogilvy global leaders on their mission in China

5 'Local with full autonomy': Ogilvy global leaders on their mission in China

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

6 Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

7 Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

China cracks down on Calvin Klein, Tommy Hilfiger parent companies

8 China cracks down on Calvin Klein, Tommy Hilfiger parent companies

Top 10 food brands in Southeast Asia

9 Top 10 food brands in Southeast Asia

Moves and wins roundup: Week of February 3, 2025

10 Moves and wins roundup: Week of February 3, 2025

Related Articles

Media360Asia video highlights: In praise of hacking
Apr 25, 2014
Staff Reporters

Media360Asia video highlights: In praise of hacking

Media360Asia video highlights: News rules
Apr 22, 2014
Staff Reporters

Media360Asia video highlights: News rules

Media360Asia video highlights: Collaborating on content
Apr 17, 2014
Staff Reporters

Media360Asia video highlights: Collaborating on content

Commoditisation and hacking to round off Media360Asia
Feb 12, 2014
Staff Reporters

Commoditisation and hacking to round off Media360Asia

Just Published

The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals
23 hours ago
Nikita Mishra

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

STB partners with NBA to attract fans from the region
23 hours ago
Staff Reporters

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

X partners with Magnite to boost programmatic ad sales
1 day ago
Reem Makari

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

Love looks different in Asia now, and so should Valentine’s messaging
1 day ago
Sanaya Sinha

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.