McDonald’s launches Monopoly Millionaire promotion in Australia and New Zealand

The TV spots introduce elements from the Monopoly board game into the real world on a giant scale, from hotel pieces on city streets, to oversized dice rolling through suburban neighbourhoods and giving out free parking across the city.

The 50-second and 30-second TVCs are currently running until the end of this week. It's supported by two 15-second animated TVCs that highlight the prizes up for grabs and will continue to run until the promotion finishes on 12 March. The spots also include a 15-second breakfast spot and a 30-second live action and animation cut-down.

The campaign is also supported by radio and an extensive outdoor campaign, including ambient hotel-shaped bus shelters. In addition, McDonald’s accepted Monopoly money in-store on the first day of the promotion, to encourage the young at heart to "play with their food".

Credits
Director Adam Gunser
Executive creative director Andy Fackrell  
Creative director Jordan Sky  
Art director Adam Barnes
Copywriter James O’Sullivan
Producer Declan Cahill
Group business director Cath Bosson
Senior account managaer Hazel Neil

Account manager Scott Milat
DOP Ari Wegner
Head of broadcast Judy Thompson
Agency producer Jane Mill
Editor Sam Brunette
Music Liquid Studios

Production Exit Films
PR and events Mango Communications
Account director Sean Brown
Senior account executive Duchesne Markham
Senior account manager, events Katie Hogan
Talent manager, events Sarah Batley