Jessica Goodfellow
Sep 30, 2019

Keeping pace with... Google's Tara Mckenty

WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.

Like many jury presidents, Tara Mckenty had a busy Spikes Asia. Google's creative lead for Brand Studio APAC presided over the Innovation jury, while also speaking on the Inspiration Stage about her masterclass for minority talent initiative, called 'Rare'.

In this video, Mckenty tells Campaign about what she's hoping to achieve with Rare... and then answers whole lot of other questions from what inspires her to the best advice she received.

Also check out our daily Spikes coverage for a recap of highlights from Spikes Asia 2019 programme.

Source:
Campaign Asia

Related Articles

Just Published

18 hours ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

21 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

22 hours ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.

22 hours ago

Agency Report Card 2024: Publicis Creative

Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.