The APAC CEO of GroupM on what agencies can do to minimise their digital footprint.
The recent Campaign360 gathered some of the region’s top marketers, and many issues were discussed including ways for agencies and brands to create a sustainable ecosystem.
Ashutosh Srivastava, APAC CEO of GroupM, said: “The digital footprint of businesses is quite vast. In some cases, especially in non-FMCG, it’s outstripping the manufacturing footprint in terms of carbon emission. So there’s growing consciousness in this area.”
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The digital posters will use measurements of the air quality around them.
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M Le magazine du Monde has debuted its English-language global edition including distribution in key Asian markets such as Japan, Korea, Greater China, and Singapore.
Kuah, who took on the Wunderman Thompson APAC CEO role in September 2023, exits after nearly 18 months, during which she oversaw the merger of Wunderman Thompson and VMLY&R.
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EXCLUSIVE: Zhang's appointment to a newly created leadership role is aimed at strengthening the team amid regional growth. She brings extensive brand-side and GroupM experience.
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