The APAC CEO of GroupM on what agencies can do to minimise their digital footprint.
The recent Campaign360 gathered some of the region’s top marketers, and many issues were discussed including ways for agencies and brands to create a sustainable ecosystem.
Ashutosh Srivastava, APAC CEO of GroupM, said: “The digital footprint of businesses is quite vast. In some cases, especially in non-FMCG, it’s outstripping the manufacturing footprint in terms of carbon emission. So there’s growing consciousness in this area.”
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In this week's edition: Temu faces regulatory hurdles in Indonesia, OpenAI delays ChatGPT's voice mode, and a new climate action marketplace promises greener advertising solutions, among other tech news in the region.
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From wingman to co-creator: a report by Cheil India reveals how AI is tackling loneliness and reshaping the modern social fabric.
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