May 12, 2010

Fresh Up | Thirst is Creepy | New Zealand

Frucor, an Australasian beverage company based in New Zealand, pairs thirst with creepiness in an awkward 'Thirst is creepy' campaign for fruit juice brand Fresh Up.

People are not prepared to put up with parched lips and cotton mouth any more. The ‘Masseuse’ commercial is the first in the up-coming series by agency Colenso BBDO Auckland. The entire campaign is tied together with an equally tense atmosphere, but guarantees a laugh coupled with slight goosebumps in the end.

Fresh Up illustrates the first signs of thirst, with one of the earliest symptoms being the ‘creepy mouth’. People can visit the Facebook page for ‘Thirst is creepy’ to be a fan, share their own thirsty looks and keep up-to-date on the progress of the campaign.


 


Credits:
Project Thirst is Creepy
Client Frucor
Creative agency Colenso BBDO, Auckland
Creative director Nick Worthington
Deputy creative officer Levi Slavin
Agency producer Jen Storey
Production company The Sweet Shop
Director Steve Ayson
Executive producer Sharlene George
Producer Larisa Tiffin
Exposure Television, online


Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Angela Zepeda to lead marketing at X

The former Hyundai CMO and CCO fills a role left vacant since late 2022.

2 hours ago

Asia-Pacific Power List 2024: Mim Haysom, Suncorp Group

Haysom's campaigns for Suncorp are proof that financial categories needn't be dry and boring, as they resonate with customers, win awards and accelerate business.

9 hours ago

Kraft mimics social trends to capture the attention ...

The social led campaign by Rethink is intended to fit seamlessly into FYP streams.

9 hours ago

Peroni picks McCann for global creative account

McCann London leads McCann Worldgroup to victory in four-way pitch.