Ad Nut
Dec 9, 2016

Ferrero Rocher shows that all that glitters is not gold

Chinese-American fashion designer Vivienne Tam designed a Ferrero Rocher inspired gown in a Christmas campaign by Mirum Hong Kong.

This mashup of Vivienne Tam and Ferrero Rocher chocolate is certainly eye-catching. Ad Nut appreciates the adventurousness of the brands involved, but personally believes covering oneself from head to toe in gold is a fashion faux pas; a bit over the top, even if it is Vivienne Tam. Ad Nut has to dig out a pair of shades as a shield from all that glitter. 

Thankfully, the dress only mimics the wrinkled wrappings of the chocolates—imagine all the hazelnuts that would go to waste if they'd used the real thing.

Finally, Ad Nut is deeply touched that Ferrero Rocher went to the trouble of immortalising yours truly (below). It's a true honour, and might even force Ad Nut to reconsider gold as a fashion choice. 

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Delicia Tan adds Singapore to remit in Edelman ...

Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.

2 hours ago

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

3 hours ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.

3 hours ago

Advertisers of the month in Malaysia: Watsons, ...

The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.