Campaign India Team
May 17, 2021

Facebook extends 'more together' thought with touching Eid film

Watch the film conceptualised by Taproot Dentsu here.

Facebook has extended its 'more together' brand thought and rolled out a film to celebrate Eid. 
 
Conceptualised by Taproot Dentsu, the film shows the story of Rizwan who drives the elderly to vaccination centres after being contacted on Facebook by a family member. While most agree easily, there's one lady who doesn't. However, Rizwan doesn't give up and continues visiting the lady before finally convincing her. When the lady is back she looks up Rizwan on Facebook and sees a post which states that he wonders how he'll be able to celebrate Eid as he lost his parents recently. 
 
The lady cooks a meal and gets into a rickshaw to visit him. Rizwan is surprised by her visit and the duo sit together and enjoy the day. 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

5 hours ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

5 hours ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

6 hours ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.