EnergyAustralia launches rebranding campaign with slingshot TVC by Leo Burnett

The campaign for the integrated brand has kicked off with a tongue-in-cheek commercial directed by Harold Einstein of Station Film for Leo Burnett.

The spot fires the first shot (literally) in what will be a larger brand-awareness campaign running through November. Future installments will see employees of the utility out in the community learning how customers use energy with an eye toward helping them be more energy efficient.

The campaign will include cinema, print, digital and OOH in addition to television. 

Credits

Andy DiLallo, Chief Creative Officer
Iggy Rodriguez, Creative Group Head
Justin Carew, Creative Group Head
Jason Young, Designer
TC Miles, Strategy Director
Margot Fitzpatrick, Executive Producer Broadcast
Wendy Gilles, TV Producer
Paul Everson, Group Business Director
Libby Weston-Webb, Senior Business Director
Neil Duncan, Snr Business Manager
Harold Einstein, Director
Station Film, Production Company
Production Producer, Eric Liney
Production Facilitation, Curious Film
The Mill NYC, Post
Simon Lister, Nylon Studios, Sound Design
Peter Sciberras, The Butchery, Editor
Vanja Cernjul, Director of Photography