Staff Writer
Oct 18, 2017

Emirates and Fox Media put a new spin the travel diary

The airline partnered with Fox Media for a campaign centred on candid peeks into staff travel diaries, making a splash in the aviation industry.

PARTNER CONTENT

How do you take the world's largest airline, and plot an even bigger marketing campaign?

Fox Media chose to get intimate with Emirates' identity, featuring the airline's staff travel diaries that ultimately reached 361 million households across 95 countries. Check out the full video above.

READ MORE ON THE FOX HUB

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

ASCI issues disclosure guidelines for LinkedIn ...

As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to display the permitted disclosure terms with their posts.

20 hours ago

TikTok ban looms: Meta and YouTube positioned to gain

With over 170 million users and seven million businesses bracing for impact, the looming ban is similar to TikTok’s struggles in APAC—from outright bans in India and Nepal to restrictions in Australia and New Zealand.

20 hours ago

One year on: Running an indie and the price of ...

"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.

21 hours ago

X escalates fight against advertisers

Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.