case study

Nov 19, 2025

How Always Pakistan rebuilt trust in a taboo category and reversed a 20% market-share loss

CASE STUDY: P&G and creative agency And The Nerve crafted a daring activation that restored Always' brand perception in Pakistan.

Nov 5, 2025

How Shiseido used Uber’s Journey Ads to win Hong Kong’s holiday skincare market

CASE STUDY: By combining Uber’s first-party trip data with The Trade Desk’s programmatic platform, Shiseido successfully cut through the holiday advertising clutter to engage affluent Hong Kong shoppers in real time.

Oct 17, 2024

How Ponos' Battle Cats clawed back more than a million lost players

CASE STUDY: Gaming company Ponos and creative arm RGA resurrected a struggling mobile game that was deemed too 'complex'. The game eventually achieved triple-digit growth and regained over a million lapsed players.

Jan 30, 2024

Unpacking Away’s Jeremy Allen White Calvin Klein ad parody—and its search for XXL underwear

The luggage brand quickly had to find underwear that would fit its Bigger Carry-On suitcase.

Nov 7, 2023

Case study: How Finn Partners Singapore measured performance in three different ways in a campaign to generate cross-industry leads

With a brief to position the client as a thought leader in the fast-evolving battery metals industry and build a network of contacts across APAC, Finn Partners zoomed in on generating leads through content syndication.

Aug 16, 2023

Case study: How Final Fantasy reached new players on its 16th game

The 35-year-old video game series used athletes to bring new players around the world into the fold.

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