'Easiest telco ever' puts kids, grandparents in customer-service roles

The best work needs little explanation, and that is definitely the case for this fun and smoothly executed campaign, in which The Secret Little Agency delightfully drives home a simple but strong message for Singapore telco Circles.Life.

Ad Nut especially adores Aziz and Siti, and could watch them all day. The kid's pretty cute too.

If this is the direction Circles.Life is going, Ad Nut is encouraged. It makes a lot more sense than that time the brand sent a person in a cat costume wandering around town (see "Why is there a strange human-cat roaming Singapore?").

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.