The campaign shows KR Castlemaine putting its products under the scrutiny of the CWA, the country's toughest critics.
The organisation has given KR Castlemaine their stamp of approval, which, according to marketing director Karin Moorhouse, is a glowing endorsement for the brand and ground support in Castlemaine where the products are made.
The people featured in the TVC are real people, not actors. Many were CWA members from Castlemaine and surrounding areas.
“Not only is Castlemaine a beautiful area, it’s a region steeped in history and very close to the heart of what the KR Castlemaine brand stands for; it was therefore imperative to make this come to life in the commercials,” said DDB Melbourne creative director Tim Holmes.
Credits:
Agency DDB Group Melbourne
ECD Grant Rutherford
Creative director Brendon Guthrie, Tim Holmes
Creative team (TV) Patrick Lennox, Ben Green
Creative team (Out of home) Robbie Brammall. Ant Hatton
Agency producer Carol Sinclair,
Account service Jane Callister, Angela Bishop, Georgia Newton,
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