Ad Nut
Dec 18, 2019

DDB Australia builds burnt Christmas tree for bushfire victims

Installation in busy part of Sydney aims to raise money for those who lost homes through the Red Cross.

Ad Nut can think of nothing worse than a bush or forest fire ravaging swathes of the countryside, destroying homes for people and animals alike.

For many who have suffered losses, this Christmas season is not very festive and the folks at DDB Australia wanted to do something about it.

After a quick brainstorm about a week ago, the team decided to help drive donations with a poignant reminder to assist those whose holidays would not be so jolly this year.

They quickly mobilised to set up a 'Burnt Christmas tree' art installation in Sydney's Wynyard Park made up of pieces of bush-fire-ravaged items including wood and branches and destroyed property like a child's bicycle along with remnant metal implements and materials.  

Visitors to the tree this week can make donations to the Red Cross through QR codes placed there, or from the redcross.com.au/tree website, where you can also listen to audio stories of those who survived the bushfires. 

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

9 hours ago

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.

9 hours ago

Retail media in ANZ is maturing beyond performance ...

Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.

10 hours ago

Droga5 names Tara Ford London CCO as global ...

During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.