CANNES IN SHORTS: The global CEO of Havas Creative says consumers don't mind being pitched but simply want it done honestly.
Chris Hirst has become a bit of a bullshit detector of late. His new book 'No Bullshit Leadership: Why the World Needs More Everyday Leaders" is all about simplifying objectives and carrying on with purpose, not pomp.
Unsurprisingly, when asked at Cannes Lions 2019 what we can take away from the work Havas Creative brought to Cannes this year, Hirst sights 'meaning and purpose'. Consumers don't mind being pitched, he says, but want it done honestly.
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The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
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CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.
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Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
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