PARTNER CONTENT |
The global CEO of Isobar speaks with Campaign brand director Atifa Silk about seamless brand experiences, content strategy and the importance of social platforms.
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The star-studded campaign features Will Ferrell as Mr. Monopoly.
The campaign was created by Leo Burnett.
Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.
From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.