Campaign at Cannes interview: Wilson Yao of Allyes

Campaign Asia-Pacific brand director Atifa Silk talked with Yao about the following topics:

• What he's most excited about in the market.
• How developments in China compare to other markets, and in what areas China is leading the world.
• How Allyes has evolved since it was first set up 16 years ago, and how it will change in the next few years.
• His top predictions for how digital marketing and specifically O2O (online to offline) marketing will evolve in China.