CANNES - Australia won Asia-Pacific's only Gold PR Lion for the 'Pocket Money - Equal Future' campaign by TBWA Melbourne on behalf of ANZ. The campaign also won a Bronze Lion.
No PR agencies in Asia were credited for Asia's 11 Lions in this category. Overall, 85 PR Lions were awarded.
The Grand Prix was won by Sweden's Forsman & Bodenfors Gothenburg for 'The Organic Effect' on behalf of Coop.
Note: In the table below, duplicate entries indicate awards in separate sub-categories. We have chosen not to list the category numbers for brevity's sake.
| Title | Client | Country | Agency | Prize |
| GOLD | ||||
| POCKET MONEY — EQUAL FUTURE | ANZ | AUSTRALIA | TBWA MELBOURNE | Gold Lion |
| SILVER | ||||
| IT'S IN YOU | DAVID JONES | AUSTRALIA | TBWA\SYDNEY / MAUD Surry Hills | Silver Lion |
| TOUCHABLE INK | THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND | THAILAND | J. WALTER THOMPSON BANGKOK | Silver Lion |
| TOUCHABLE INK | THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND | THAILAND | J. WALTER THOMPSON BANGKOK | Silver Lion |
| BRONZE | ||||
| POCKET MONEY — EQUAL FUTURE | ANZ | AUSTRALIA | TBWA MELBOURNE | Bronze Lion |
| REWORD | HEADSPACE | AUSTRALIA | LEO BURNETT MELBOURNE | Bronze Lion |
| ANTI-BACTERIAL RED PACKET | UNILEVER CHINA | CHINA | BBH CHINA Shanghai | Bronze Lion |
| 10 MINUTES NOODLE | NISSIN FOOD PRODUCTS CO. | JAPAN | DENTSU INC Tokyo | Bronze Lion |
| OPEN ROAD PROJECT | TOYOTA | JAPAN | DENTSU INC Tokyo | Bronze Lion |
| MCWHOPPER | BURGER KING | NEW ZEALAND | Y&R NZ Auckland / Y&R MEDIA NZ Auckland / DAVID Miami | Bronze Lion |
| TOUCHABLE INK | THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND | THAILAND | J. WALTER THOMPSON BANGKOK | Bronze Lion |
| SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM. | RHINO RESCUE PROJECT | VIETNAM | OGILVY & MATHER VIETNAM Ho Chi Minh City / RHINO RESCUE PROJECT Gauteng | Bronze Lion |
| More Cannes 2016 coverage |
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