Marketing Partner Content
Staff
Jul 29, 2016

Campaign at Cannes interview: Unilever's Keith Weed

Unilever's chief marketing and communication officer talks about the power of one-to-one marketing and reaching China's consumers.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

1 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Beloved global creative leader Ari Weiss dies at 46

2 Beloved global creative leader Ari Weiss dies at 46

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

'The holding company model has been broken for a long time': MediaSense CEO

4 'The holding company model has been broken for a long time': MediaSense CEO

Dentsu prioritises media in new growth plan following $820 million loss

5 Dentsu prioritises media in new growth plan following $820 million loss

Moves and wins roundup: Week of February 17, 2025

6 Moves and wins roundup: Week of February 17, 2025

Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets

7 Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets

How indies are closing the gap between holding companies

8 How indies are closing the gap between holding companies

Meghan Markle’s ‘As Ever’ sparks logo and brand name controversy

9 Meghan Markle’s ‘As Ever’ sparks logo and brand name controversy

What India's streaming shakeup means as JioCinema and Disney+ Hotstar merge into JioHotstar

10 What India's streaming shakeup means as JioCinema and Disney+ Hotstar merge into JioHotstar

Related Articles

Unilever boss hints that outgoing Keith Weed will be directly replaced
Apr 22, 2019
Ben Bold

Unilever boss hints that outgoing Keith Weed will ...

Keith Weed retires from Unilever after 35 years
Dec 6, 2018
Gurjit Degun

Keith Weed retires from Unilever after 35 years

Twitter purge of locked accounts welcomed by Unilever's Keith Weed
Jul 12, 2018
Simon Gwynn

Twitter purge of locked accounts welcomed by ...

Keith Weed joins WPP board
Sep 19, 2019
Ben Bold

Keith Weed joins WPP board

Just Published

'We know that we have to be simpler': Brian Lesser lays out GroupM plans
5 hours ago
Shauna Lewis

'We know that we have to be simpler': Brian Lesser ...

Lesser spoke to investors at WPP’s annual results.

Interpublic Group sells RGA
6 hours ago
Lucy Shelley

Interpublic Group sells RGA

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.

APAC headcount drops 4.8% as IPG’s global workforce shrinks by 4,100 in 2024
12 hours ago
Gideon Spanier

APAC headcount drops 4.8% as IPG’s global workforce ...

CEO promises “thoughtful decision-making” as it plans more cuts.

A new UNICEF campaign hits a six for gender equality
15 hours ago
Staff Reporters

A new UNICEF campaign hits a six for gender equality

Deceptively simple, profoundly compelling. Watch Howatson+Company's latest pro bono effort for Cricket Australia.