Marketing Partner Content
Staff
Jul 29, 2016

Campaign at Cannes interview: Unilever's Keith Weed

Unilever's chief marketing and communication officer talks about the power of one-to-one marketing and reaching China's consumers.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Stagwell to acquire ADK Global

1 Stagwell to acquire ADK Global

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

2 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

3 Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

4 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

5 Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

Move and win roundup: Week of January 6, 2025

6 Move and win roundup: Week of January 6, 2025

Campaign China Summit 2025

7 Campaign China Summit 2025

Global indie rankings: Where are the APAC agencies?

8 Global indie rankings: Where are the APAC agencies?

Why Meta’s pivot on fact-checking is the right move

9 Why Meta’s pivot on fact-checking is the right move

Move and win roundup: Week of January 13, 2025

10 Move and win roundup: Week of January 13, 2025

Related Articles

Unilever boss hints that outgoing Keith Weed will be directly replaced
Apr 22, 2019
Ben Bold

Unilever boss hints that outgoing Keith Weed will ...

Keith Weed retires from Unilever after 35 years
Dec 6, 2018
Gurjit Degun

Keith Weed retires from Unilever after 35 years

Twitter purge of locked accounts welcomed by Unilever's Keith Weed
Jul 12, 2018
Simon Gwynn

Twitter purge of locked accounts welcomed by ...

Keith Weed joins WPP board
Sep 19, 2019
Ben Bold

Keith Weed joins WPP board

Just Published

The devastating comms impact of a Trumpian social-media age
9 hours ago
Surekha Ragavan

The devastating comms impact of a Trumpian ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

Lunar New Year goodies: APAC's best Year of the Snake campaigns
10 hours ago
Staff Reporters

Lunar New Year goodies: APAC's best Year of the ...

Presenting the first crop of our annual roundup of LNY advertising from 2025.

Here's a thought: Bigger isn’t always better
11 hours ago
Warwick Cairns

Here's a thought: Bigger isn’t always better

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO
12 hours ago
Staff Reporters

Publicis Groupe taps McCann exec Amit Sutha as ...

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s creative, media, and data operations in Malaysia. His appointment takes effect January 20.