Analysis Opinions
Robert Sawatzky
Jun 28, 2019

Big brands: look around you, see what challengers are doing

CANNES IN SHORTS: At the launch of PHD's new book, Overthrow II, co-author Malcolm Devoy explains how big established brands ought to react to purpose-driven challengers in their category.

CANNES IN SHORTS: At the launch of PHD's new book, Overthrow II, co-author Malcolm Devoy explains how big established brands ought to react to purpose-driven challengers in their category.

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