Eric Berger
Aug 13, 2024

Beats pits Jimmy Fallon against Kim Kardashian in latest campaign

The 90-second spot asks fans to consider which celebrity they would prefer to launch their own line of branded headphones.

The 90-second spot asks fans to consider which celebrity they would prefer to launch their own line of branded headphones.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

3 hours ago

Tit for tat: Dentsu Thailand fights gambling with ...

Dentsu Creative and The Stop Gambling Foundation repurpose the style and visuals of gambling ads to push out a stark warning to Thai youth.

4 hours ago

Why gender-equality campaigns need to go past mushy ...

IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.

4 hours ago

'It's never been a better time': BBDO's global ...

In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their commitment to creativity, a new global positioning, female leadership, and why they believe the best is yet to come.

5 hours ago

'Creativity is not bound by age, it only evolves ...

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.