Arnott's gets more mileage out of Tim Tam Orchard with TVC

The TVC captures the joy and excitement of Australians as they discover ‘The Truly, Madly Tim Tam' Orchard, which was created earlier this month after some Facebook fans posted their wish that Tim Tam biscuits would grow on trees.

More than 100,000 Tim Tam biscuits were used during the activation, which was created by DDB Sydney and Mango.

As part of the campaign, Tim Tam fans will also be able to add their name to the TVC via a Facebook app that enables fans to personalise the advertisements, creating sharable content for social networks.

Leif Stromnes, managing director strategy and Innovation at DDB Group Sydney commented: “The idea behind this first execution of 'Truly, Madly Tim Tam' came straight from our Facebook community, and we really wanted to give back to these fans who gave us such a great idea to work with. What better way to come full circle than to create personalised ads which feature the names of individual Tim Tam fans and actually run across both TV and online channels?"

Recently, Arnott's decided to consolidate its brand portfolio under DDB Sydney, ending a 70-year relationship with George Patterson Y&R. 

The 30-second TVC began airing Sunday, and more activities are planned for the brand's Facebook page. 

CREDITS

Arnott’s Tim Tam:
Marketing Director: Susan Massasso
Group Marketing Manager: Susanna Polycarpou
Marketing Manager: Leigh Coleman
Brand Manager: Holly McCarthy

DDB Group Sydney:
Executive Creative Director: Dylan Harrison, DDB Sydney
Creative Director: Scott Huebscher DDB Sydney
Creative Team: Richard Apps, Andrew Allsop, Erica Valenti, DDB Sydney/Mango
Craft Designer: Shane Wahl, DDB Sydney
Managing Partner: Nicole Taylor, DDB Sydney
Planning Director: David Chriswick, DDB Sydney
Business Director: Dave Murphy, DDB Sydney
TV Producer: Samantha Meehan, DDB Sydney
Project Director: Rebecca Jones, DDB Sydney
Senior Executive Producer: Brooke Pilton, Mango  
Senior Community Manager: Hannah Cooper, Mango   
Head of Publicity: Tina Alldis, Mango   
Digital Producers: Jeroen Jedeloo, Raghav Mathur, Tribal DDB
Technical Director: Ferdinand Haratua, Tribal DDB
Digital Team: Robertus Johansyah, Mark Esther, Josh Kelly, Ivan Yip, Tribal DDB

Partners:
Director: Simon MacRae, Orange Whip Films
Producer: Alex Mooney, Orange Whip Films
DOP: Judd Overton
Production Designer: Jamie Morris
Editor: Stuart Morley
Post-production: Fanatic Films
Music: Nylon
Composer: Blair Joscelyne
 
Media Agency: MEC Global