virtue
Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends
EXCLUSIVE: Results from an extensive APAC study by Virtue, revealed in advance to Campaign, uncover five cultural codes that are driving Asia’s Gen Z and how brands can tap into them.
Dentsu Lab raids MediaMonks for new leadership team
Dentsu plans to launch its London Lab in October with a new EMEA team, including ex-APAC leaders.
Less than a quarter of APAC youth find identity in brands, even fewer influenced by celebrities: Vice
Results from an extensive APAC study by Vice Media, revealed to Campaign exclusively, reiterates the need for brands to recalibrate how young people view their identity, success and creativity.
Pink Dot launches art exhibition following Section377A repeal
INSPIRATION STATION: The non-profit movement joins hands with Virtue for the project.
Creative Minds: Virtue’s Nuno Dores loves hardcore punk and being nice to waiters
The associate creative director at Virtue on wild memories in Portugal, a huge rebranding he worked on for Korean Air, and advice he would give his younger self.
AI-driven synthetic media: Too real for comfort?
Companies are creating evermore realistic virtual humans—but experts in the region tell us if brands and consumers are ready to embrace this level of fake. We also explore the ethical and regulatory considerations.
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