Matthew Carlton
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The state of play of content marketing in Asia
Much more than just a marketing buzzword, content-marketing is proving essential to brands’ business. Matthew Carlton examines what’s changing
OTT boom: Streaming companies plot Asia expansion
The region’s video streaming market is growing rapidly—but for the new entrants and incumbents the battle starts now.
The quest for integration: 2015 Marketers' Outlook ...
Campaign Asia-Pacific's 2015 Marketers’ Outlook sees the industry enter the new year with cautious optimism and facing the challenge of evolving relationships.
2015 Marketers' Outlook: It's never been more ...
ASIA-PACIFIC - With the launch of the 2015 Marketers' Outlook survey, conducted in association with Ipsos, Campaign Asia-Pacific asked Ruth Rowan, CMO AMEA for BT and chair of The Marketing Society in Asia, what path she believes the industry will take this year.
Muslim consumers: Beauty brands eyeing halal cosmetics
Long ignored or misunderstood by the mainstream, Muslim women’s beauty needs are being championed by a new wave of niche brands, to commercial success.
Concept stores: Brands take over Asian city centres
From sugary treats to premium spirits, brands are snapping up prime retail to daze and delight their key consumers.
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