threads

3 days ago

Goodbye first screen, hello wearables: IMG's vision for sports digital marketing

The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.

Aug 26, 2024

One year of Threads: Where does X's challenger stand among rivals?

Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.

Jul 25, 2023

How Threads can avoid unraveling

From maintaining momentum to navigating regulation and offering a brand safe environment, Meta has several hurdles to overcome to turn Threads into a sustainable revenue stream.

Jul 24, 2023

Threads: A brand engagement powerhouse or a fad?

Two weeks in, has the social media app by Meta lived up to brand engagement standards? or was it a one-time wonder? We asked experts to decode

Jul 21, 2023

How brands like Wendy’s, Maybelline and Duolingo are navigating Threads

Daily active users on Meta’s new Twitter clone dropped by half last week, but brands are still eager to find success on the new platform.