red

Oct 1, 2024

Buyers, founders, lifestyle: What is Xiaohongshu doing with ecommerce?

With Double 11 approaching, will Chinese social media and e-commerce platform Xiaohongshu see returns on its investments in social commerce?

Aug 19, 2024

Asia-Pacific Power List 2024: Yajuan Wang, Red

Leading the transformation and monetisation of the Red ecommerce business, Zhiheng has made genuine efforts and achieved substantial progress in the past year, earning appreciation from brands.

Feb 19, 2024

Revitalising brand engagement: The power of curated advertising in China

Amidst China's dynamic and uncertain economic climate in the advertising scene, an increasing number of brands are deviating from conventional methods and embracing personalised advertising strategies for a more precise and impactful connection with consumers. Elisa Harca from Red Ant Asia explores.

Nov 13, 2023

Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red

China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?

Nov 10, 2023

Singles' Day 2023: From KOLs to trust, the changing dynamics of consumer choices

Rationality eclipses impulse buys, prompting brands to wage a fierce platform war for customer loyalty.

Oct 2, 2023

Asia-Pacific Power List 2023: Yajuan Wang (Zhiheng), Red

National influencing app in China, under the leadership of Wang, is now building comprehensive products’ word-of-mouth marketing mechanism to tackle pain points for brands.

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