posb

Oct 31, 2023

VML merger: Lessons from DBS/POSB by Robin Nayak

Following Wunderman Thompson's announcement of its merger with VMLY&R to form newly-established VML, ex-TBWA CSO Robin Nayak, reflects on the changing world order for ad agencies, and why rebranding isn't always better for business.

Aug 7, 2023

DBS & POSB showcase heartwarming film that highlights positive community impact for Singapore’s National Day

The short film was developed with Viddsee and is inspired by true events from POSB staff and customers, with an aim to illustrate the brand’s commitment and dedication to community service.

Jan 20, 2022

POSB Bank aims to reach kids early with animated tales

The Singapore bank attempts to teach financial literacy with a series of stories created by The Secret Little Agency.

Jun 30, 2020

An endlessly charming animation for POSB Singapore

TSLA once again strikes gold, this time with a children’s storybook come to life.

Feb 4, 2019

Meet the Pos, POSB's dramatic family

Singapore's oldest bank debuts a modern family, which will live on beyond Chinese New Year.

Jul 2, 2018

Singapore’s Top 100 Brands for 2018

The Lion City reflects a fair few of the regional trends from our Top 1000 Brands research this year, along with some of its own local quirks.