marriott
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Marriott Bonvoy makes loyalty feel intuitive in new brand spot
BBH Singapore strings together a series of everyday traveller scenes that let the value reveal itself.
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How Marriott is turning K-pop fandom into a loyalty machine
When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s APEC chief commercial officer, John Toomey and loyalty boss, Ramesh Daryanani, break down their 'barbell marketing approach' to loyalty.
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How destination marketers should tackle overtourism
There are many environmental and social issues associated with overtourism. Hence, not all marketing is good marketing when it comes to popular destinations such as Bali and Tokyo.
Is this what it’s like to check into a hotel in the metaverse?
Marriott-owned Moxy Hotels has launched a campaign where travellers can interact with mixed-reality experiences in various key areas in its properties.
Behind Marriott Bonvoy’s first APAC campaign
Marriott Bonvoy’s marketer Julie Purser on the brand’s new ‘Here’ campaign—conceptualised by TSLA— and why it’s a reminder of the unscripted moments travellers miss when on holiday.
Asia-Pacific Power List 2022: Bart Buiring, Marriott International
With resilience, agility and hyper-local thinking, the 20-year veteran of the hospitality brand charts a recovery route in the region.
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