forsman bodenfors

Jun 19, 2024

AIA’s CMO breaks down new campaign that redefines 'health'

In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.

Sep 28, 2022

The 'p' word: What we should consider when we talk about purpose

The strategy director at Forsman & Bondenfors makes a case for the very purpose of purpose.

Sep 9, 2022

Campaign Creation Stories: How a virtual influencer with Down syndrome was born

Down Syndrome International (DSi) and Forsman & Bodenfors talk about the process behind an ambitious project to create a more inclusive digital environment.

May 18, 2022

How the world's first virtual influencer with Down syndrome was created

To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.

Jan 27, 2022

Women to Watch Greater China 2022: Sherry Shi, Forsman & Bodenfors

Shi is a game-changer in creativity and innovation who wins praise and recognition from global clients in the Chinese market.

Dec 2, 2021

Visit Sweden wants to reclaim Ikea product names

Did you know the Ikea loo brush is named after a beautiful lake?