digital thinkers
Digital Thinkers: Christopher Brewer, regional marketing performance services and solutions director, MRM
Christopher Brewer, MRM's Regional Marketing Performance services and solutions director, finds that performance should be a crucial part of every agency's planning process.
Digital Thinkers: Neil Hudspeth, regional digital director, Leo Burnett Asia Pacific
Neil Hudspeth, as regional digital director, Leo Burnett Asia Pacific, feels agencies and clients shouldn't get distracted by technology from the importance of understanding the audience.
Digital Thinkers: Paul Soon, regional director, XM Asia-Pacific
Paul Soon, regional director, XM Asia-Pacific and director, digital, JWT Asia Pacific / XM Asia Pacific, believes usability and meaningful use of technology will be key factors in 2012's digital marketing campaigns.
Digital Thinkers: Performance, digital choices and usability
In the final three parts of the Digital Downloaded video series, Campaign discusses the importance usability will play in the future of digital, performance metrics and and what digital choices to make with the digital heads of JWT/XM Asia-Pacific, Leo Burnett and MRM.
Digital Thinkers: The talent mix; data, data, data; and integrating digital
In the next three parts of the Digital Downloaded video series, Campaign discusses digital and creative talent, data-centric agencies, and the integration of digital with the digital leads of Omnicom Media Group, OgilvyOne Singapore, and Zenith Optimedia Asia-Pacific respectively.
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