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The CMO's MO: Techcombank's marketer brings the marathon mindset to banking
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
Why DBS wants to be seen as a tech startup rather than a bank
DBS marketer Karen Ngui on the brand’s new regional campaign, pushing ‘startup values’, and prioritising presence marketing.
Dell and Intel develop a book to bank voices of people with MND
The book records the voices of those with living with motor neurone disease for future use. VMLY&R created a documentary about first-time experiences with the book.
Less weird, more charm: Kasikornbank keeps it simple in a new campaign for its app
GreyNJ United's latest work for the Thailand bank goes for wide appeal by focusing on the needs of a range of consumers who just want to get their banking tasks completed with the least fuss possible.
This film promoting the Line BK app is a major distraction
When GreyUnitednj teams up with Thailand's Kasikorn bank we know wackiness ensues. But is throwing concentration out the window a good thing?
Hong Kong 'virtual' insurance company launches campaign amid pandemic
A new digital-only insurer is using a heavy proportion of traditional media as it begins reaching out to local consumers.
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