bank

Sep 12, 2024

The CMO's MO: Techcombank's marketer brings the marathon mindset to banking

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

Jul 7, 2022

Why DBS wants to be seen as a tech startup rather than a bank

DBS marketer Karen Ngui on the brand’s new regional campaign, pushing ‘startup values’, and prioritising presence marketing.

Feb 23, 2022

Dell and Intel develop a book to bank voices of people with MND

The book records the voices of those with living with motor neurone disease for future use. VMLY&R created a documentary about first-time experiences with the book.

Nov 16, 2020

Less weird, more charm: Kasikornbank keeps it simple in a new campaign for its app

GreyNJ United's latest work for the Thailand bank goes for wide appeal by focusing on the needs of a range of consumers who just want to get their banking tasks completed with the least fuss possible.

Oct 26, 2020

This film promoting the Line BK app is a major distraction

When GreyUnitednj teams up with Thailand's Kasikorn bank we know wackiness ensues. But is throwing concentration out the window a good thing?

May 25, 2020

Hong Kong 'virtual' insurance company launches campaign amid pandemic

A new digital-only insurer is using a heavy proportion of traditional media as it begins reaching out to local consumers.