adtech
Will zero-party data restore consumers' trust in brand value?
Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.
Colossus SSP alleged to mismatch user IDs
In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.
Group M goes global with AI adtech partner
Partnership brings ‘intelligent creative’ to Group M’s global clients.
Scope3: A third of web domains feature ‘problematic’ ad placements
EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.
Google delays cookie deprecation again: APAC adtech leaders respond
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
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