
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Yahoo and Mindshare released a joint report on Singapore’s mobile shopping habits, with the conclusion that there’s a lot more marketers could be doing to take advantage of ubiquitous smart devices. The research focused on user behavior across devices and highlights cross-device usage as well as time spent, top activities, types of content and emerging trends.
The report finds that marketers spend about 36 per cent of their media budget on digital channels globally. But in Singapore the digital spend is only 12 per cent. Considering the phone, tablet and phablet saturation in the city, that discrepancy seems like a particularly large gap that could mean opportunity for brands that step up and do more in the digital space. And while there is a range of activities, from gaming to movie watching, there’s also a lot of shopping.
Close to 90 per cent of Singaporeans use their mobiles for pre-purchase decision-making. And that’s the sweet spot for reaching them: not when they are buying but when they are making up their mind. This report shows what they are up to all day on mobiles and gives some advice for how to utilise that small screen interaction for a branding or selling benefit.
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.
Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.
The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.