Raman Minhas

How creativity can enhance customer experiences
Sep 7, 2024
Raman Minhas

How creativity can enhance customer experiences

Forget products, people buy experiences. Raman Minhas explores how creative customer experiences, from AR trials to interactive games, are transforming brand loyalty.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

2 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Why Gut’s Singapore office means so much to the challenger agency

3 Why Gut’s Singapore office means so much to the challenger agency

The return of Donald Trump: What it means for APAC's marketing industry

4 The return of Donald Trump: What it means for APAC's marketing industry

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

5 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Is impulse buy on deathbed in Indonesia?

6 Is impulse buy on deathbed in Indonesia?

Why Chinese brands are aggressively expanding in Indonesia

7 Why Chinese brands are aggressively expanding in Indonesia

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

Top 10 fashion brands in Southeast Asia

9 Top 10 fashion brands in Southeast Asia

MediaSense buys R3 as it eyes global client opportunities in creative

10 MediaSense buys R3 as it eyes global client opportunities in creative