Staff Reporters
Jul 25, 2017

Scoot-Tigerair rebranding: See Scoot's new livery, uniforms and tagline

Scoot and Tigerair have completed the brand integration they announced nine months ago.

Scoot and Tigerair, which announced last May that they would integrate under the Scoot brand, today revealed the airline's new livery, uniforms and tagline. 

Scoot is dropping its former tagline, the memorable 'Get outta here!' for a rather more ordinary alternative: 'Escape the ordinary'. However, lest you think all trace of weirdness will be erased, the airline has named its first Airbus A320 (formerly a Tigerair craft) 'Conscious Coupling' "in commemoration of the integration between Scoot and Tigerair". (The name refers to Gwyneth Paltrow's infamously odd characterisation of her divorce from Coldplay frontman Chris Martin as a "conscious uncoupling", whichi is far from the only offbeat thing Paltrow is known for, but we digress.) 

The airline also announced it will be adding five new destinations by June 2018: Honolulu, US; Harbin, China; Kuching and Kuantan, Malaysia; and Palembang, Indonesia.

Said Scoot CEO Lee Lik Hsin: “The enhanced Scoot that we are introducing today is spunky and sassy, and promises to create more travel opportunities for our guests."

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

8 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

9 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

9 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.