tigerair

Scoot-Tigerair rebranding: See Scoot's new livery, uniforms and tagline
Jul 25, 2017
Staff Reporters

Scoot-Tigerair rebranding: See Scoot's new livery, uniforms and tagline

Scoot and Tigerair have completed the brand integration they announced nine months ago.

Scoot, Tigerair to come under single brand name
Nov 4, 2016
Soon Chen Kang 江欣珍

Scoot, Tigerair to come under single brand name

Both SIA-owned budget carriers will be known as Scoot in an integration expected to finish next year.

Tigerair retains Happy Marketer for Google Analytics strategy
Nov 29, 2013
Byravee Iyer

Tigerair retains Happy Marketer for Google Analytics strategy

SINGAPORE - Low cost carrier Tigerair extended its partnership with Singapore-based web analytics company Happy Marketer for Google Analytics to track and optimise the airline's online efforts in 12 markets across Asia for a two year period.

Tigerair must deliver on its promises: branding experts
Jul 4, 2013
Racheal Lee

Tigerair must deliver on its promises: branding experts

SINGAPORE - The rebranding exercise launched by Singapore-based budget carrier Tiger Airways yesterday was a positive move but it is still too early to tell if the brand DNA will be changed into as what has been preached, industry experts said.

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